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The following list represents the complete list of all e-seminars. Using the search boxes to the left, narrow your results by using keywords, subject, or professor name.

Brand Leadership—E-Seminar 2, Experiential Branding
Bernd H. Schmitt
In this e-seminar, Professor Bernd Schmitt of Columbia Business School argues that it's not enough for marketers to promote the "features and benefits" of their brands. With so many products of similar purpose and quality on the market, managers need to provide customers with desirable "experiences." Enter.

Brand Leadership—E-Seminar 3, Branding and the Creative Organization
Bernd H. Schmitt
In this e-seminar, Professor Bernd Schmitt of Columbia Business School discusses how to build a creative organization that will both foster and reinforce compelling branding campaigns. He introduces the concept of The Garage—a type of organization where work is fun. Using examples of cutting-edge advertising, he illustrates his perspective that in the new century, "there's no business that's not show business." Enter.

The Columbia University College of Physicians and Surgeons Guide to Breast Care
Freya Schnabel and leading breast specialists at Columbia
Taught by 19 Columbia breast-care specialists, The Columbia University College of Physicians and Surgeons Guide to Breast Care provides a clear, comprehensive, and multidisciplinary look at the latest developments in breast-cancer detection, treatment, and prevention. Enter.

An Adventure with Words: James Joyce's Ulysses
Michael Seidel
Professor Michael Seidel, an expert on the work of James Joyce, examines the narrative modes of Joyce's Ulysses. Recognizing and identifying the function of each mode is crucial to understanding this classic novel. Enter.

Oil in the Arab-Persian Gulf
Jean-Francois Seznec
In his e-seminar Oil in the Arab-Persian Gulf, Jean-Francois Seznec, Professor at Columbia's School of International and Public Affairs, examines the intricacies of the oil trade in the Arab-Persian Gulf and its global impact. In the course of looking at the interplay of oil and politics in the Gulf region as well as in Europe, Professor Seznec discusses new technologies being used to find and harvest oil, and goes on to consider the political fallout from the use of some of those technologies. Enter.

Iran—E-Seminar 1, Islam, Revolution, and the Modern State
Gary Sick
The first in a three-part series on Iran, this e-seminar explores the fundamental question of how Iran can create a new form of Islam that will respond to the realities of the modern world. Gary Sick, adjunct professor of international affairs and acting director of the Middle East Institute at Columbia University, introduces us to the modern Iranian state. Enter.

Iran—E-Seminar 2, U.S. Policy in the Persian Gulf
Gary Sick
In the second e-seminar of his three-part series on Iran, Gary Sick, adjunct professor of international affairs and acting director of the Middle East Institute at Columbia University, traces the path of revolution, wars, political crises, and missed opportunities in the Persian Gulf that has led the United States from twin pillars to dual containment and beyond. By exploring the evolution of U.S. security policy in the Gulf, Professor Sick sheds light on America's policies in the region today and offers insights into possible future directions. Enter.

Iran—E-Seminar 3, Revolution, U.S. Policy, and Cold War Politics
Gary Sick
In the final e-seminar of his three-part series on Iran, Gary Sick, adjunct professor of international affairs and acting director of the Middle East Institute of Columbia University, focuses on the Iranian revolution of 1979. A member of the U.S. National Security Council during the Carter administration, Professor Sick offers a firsthand account of how U.S. political leaders perceived and reacted to the events leading up to the revolution. Enter.

Mathematics of Finance
Mikhail Smirnov
This e-seminar is based on two sections of coursework offered in Columbia University's masters program in mathematics of finance. In these two sections, you will learn basic theories of probability and finance. These include explorations of derivatives, futures, contracts, and options, and the notions of volatility, arbitrage, and hedging. Enter.

The Politics of Health Care—E-Seminar 1, The Roots of Health Care in the United States
Michael S. Sparer
Prior to the 1940s, American federal and state governments played a minor role in the nation's health-care system. But gradually, with the rise of the hospital and the increasing sophistication of the medical profession in the late-nineteenth century, governments began to regulate health care, especially as the system of health insurance evolved, first sponsored by the hospitals themselves, later by nonprofits and, starting in the 1970s, by commercial providers. Enter.

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