socio-cultural variables relevant to HPDP activities
	•  cross-cultural variations in perception of health –  folk practices, spiritual/psychic healing –  ‘good health’ of variable value : proactive vs. reactive –  ‘normal’ one place may be ‘illness’ another •  culturally sensitive communication practices –  non-verbal •  silence, distance, eye contact, emotional expression, concept of time –  verbal •  formality [names, speed of speech], rapport, subjects