Spring 2027 Subject: Marketing

Spring 2027 Marketing B5601 Marketing Strategy
Section 001	Call Number: 15488 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructors: Zhida Gui and Ran Kivetz
Spring 2027 Marketing B5955 Brand Management
Section 300	Call Number: 15477 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (4 max) as of October 29, 2026 Instructor: Faculty
Spring 2027 Marketing B6601 MARKETING
Section 001	Call Number: 14936 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Kristen Lane
Section 002	Call Number: 14938 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Kristen Lane
Section 003	Call Number: 14937 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Kristen Lane
Section 004	Call Number: 14935 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Kristen Lane
Spring 2027 Marketing B7608 Tech Ethics
Section 001	Call Number: 15462 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Christopher Lasala
Spring 2027 Marketing B7609 Generative AI for Business (Half-Term)
Section 001	Generative AI for Busines Call Number: 15471 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Devon Peticolas
Spring 2027 Marketing B7619 Behavioral Economics & Decision Making
Section 001	Behavioral Economics Call Number: 15457 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (50 max) as of October 29, 2026 Instructor: Elizabeth Friedman
Spring 2027 Marketing B7649 Pricing Strategies
Section 100	Call Number: 15470 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Asim Ansari
Spring 2027 Marketing B7677 High Tech Entrepreneurship
Section 001	High Tech Entrepreneurshi Call Number: 15458 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (50 max) as of October 29, 2026 Instructors: Ran Kivetz and Gary Singer
Spring 2027 Marketing B7680 Digital Marketing in the AI Era (Half-Te
Section 001	Digital Marketing (Half-T Call Number: 15476 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Dante Donati
Spring 2027 Marketing B7692 Pharma Commercialization
Section 001	Call Number: 15464 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Maqbul Jamil
Spring 2027 Marketing B8568 Branding in the Arts
Section 001	Call Number: 14969 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Bernd H Schmitt
Spring 2027 Marketing B8604 Frontiers in Retailing
Section 001	Call Number: 14867 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (60 max) as of October 29, 2026 Instructors: Oliver Chen and Kinshuk Jerath
Spring 2027 Marketing B8605 Succeeding in Consulting: from Project M
Section 001	Succeeding in Consulting Call Number: 14873 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (60 max) as of October 29, 2026 Instructors: Toos Daruvala and Joe Timko
Spring 2027 Marketing B8607 Strategic Consumer Insights
Section 001	Strategic Consumer Insigh Call Number: 14878 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (50 max) as of October 29, 2026 Instructor: Michel Pham
Section 002	Strategic Consumer Insigh Call Number: 15003 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (50 max) as of October 29, 2026 Instructor: Michel Pham
Spring 2027 Marketing B8608 Tech Ethics
Section 001	Call Number: 14880 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructors: Christopher Lasala and Jeremy Ney
Spring 2027 Marketing B8609 Generative AI for Business (Half-Term)
Section 001	Generative AI for Busines Call Number: 14862 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Malek A Ben Sliman
Section 002	Generative AI for Busines Call Number: 14863 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (60 max) as of October 29, 2026 Instructor: Malek A Ben Sliman
Section 003	Generative AI for Busines Call Number: 14861 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (60 max) as of October 29, 2026 Instructor: Malek A Ben Sliman
Section 050	Generative AI for Busines Call Number: 15533 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (150 max) as of October 29, 2026 Instructor: Malek A Ben Sliman
Spring 2027 Marketing B8610 Growth Hacking: Scaling Your Product fro
Section 001	Growth Hacking Call Number: 15404 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (50 max) as of October 29, 2026 Instructor: Faculty
Section 002	Growth Hacking Call Number: 15405 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Ross Goldenberg
Spring 2027 Marketing B8612 Premium Brand Strategy
Section 001	Call Number: 15002 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (40 max) as of October 29, 2026 Instructor: Jan Patrick Kuehlwein
Spring 2027 Marketing B8613 Entrepreneurial Selling
Section 001	Call Number: 15001 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Nadine Keller
Spring 2027 Marketing B8614 Hollywood and Big Data
Section 001	Call Number: 15068 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (50 max) as of October 29, 2026 Instructor: Jason P Zolov
Spring 2027 Marketing B8615 Media Marketing and Entreprene
Section 001	Media Marketing and Entre Call Number: 15000 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Sharad Devarajan
Spring 2027 Marketing B8619 Behav Econ & Decision Making
Section 001	Behav Econ & Decision Mak Call Number: 14997 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (60 max) as of October 29, 2026 Instructor: Liat Hadar Jacobi
Section 002	Behav Econ & Decision Mak Call Number: 14999 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (60 max) as of October 29, 2026 Instructor: Liat Hadar Jacobi
Section 003	Behav Econ & Decision Mak Call Number: 14998 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (60 max) as of October 29, 2026 Instructor: Liat Hadar Jacobi
Spring 2027 Marketing B8622 Intro to User Experience
Section 001	Call Number: 14923 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Julia Page
Spring 2027 Marketing B8624 DRIVING STRATEGIC IMPACT
Section 001	Call Number: 14967 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (50 max) as of October 29, 2026 Instructor: Marco Viola
Spring 2027 Marketing B8631 Generative AI for Business (Full-Term)
Section 001	Generative AI for Busines Call Number: 14895 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructors: Malek A Ben Sliman and Olivier Toubia
Spring 2027 Marketing B8632 Digital Product Management Lab
Section 001	Digital Product Managemen Call Number: 15061 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (40 max) as of October 29, 2026 Instructor: Christopher Lasala
Spring 2027 Marketing B8636 Product Management (Full-Term)
Section 001	Product Management (Full- Call Number: 14960 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Christopher Lasala
Section 002	Product Management (Full- Call Number: 14963 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (59 max) as of October 29, 2026 Instructor: Ashley Paczolt
Section 003	Product Management (Full- Call Number: 14962 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Paul Canetti
Section 004	Product Management (Full- Call Number: 14961 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Jason R Lambert
Section 050	Product Management (Full- Call Number: 15542 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Jason R Lambert
Spring 2027 Marketing B8640 The Art of Teaming Up: Marketing Partner
Section 001	The Art of Teaming Up Call Number: 15401 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Austin N Cohen
Spring 2027 Marketing B8643 Retail Analytics
Section 001	Call Number: 14933 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Prashant Agrawal
Spring 2027 Marketing B8648 The Marketing of an American P
Section 001	The Marketing of an Ameri Call Number: 14995 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (40 max) as of October 29, 2026 Instructor: Ellen Schapps
Spring 2027 Marketing B8649 Pricing Strategies
Section 001	Call Number: 14994 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (60 max) as of October 29, 2026 Instructor: Asim Ansari
Section 050	Call Number: 15547 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (60 max) as of October 29, 2026 Instructor: Asim Ansari
Spring 2027 Marketing B8654 The Business of Sustainability
Section 001	The Business of Sustainab Call Number: 15064 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Silvia Bellezza
Section 050	The Business of Sustainab Call Number: 15553 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Silvia Bellezza
Spring 2027 Marketing B8655 Marketing of Luxury Products
Section 001	Marketing of Luxury Produ Call Number: 14966 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (26 max) as of October 29, 2026 Instructor: Ketty Maisonrouge
Spring 2027 Marketing B8662 Innovate Using Design Thinking
Section 001	Innovate Using Design Thi Call Number: 14879 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (50 max) as of October 29, 2026 Instructor: Gita V Johar
Spring 2027 Marketing B8666 MEDIA PLATFORMS & CONTENT (Full-Term)
Section 001	MEDIA PLATFORMS & CONTENT Call Number: 14993 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (60 max) as of October 29, 2026 Instructor: Miklos Sarvary
Spring 2027 Marketing B8667 Foundations of Product Innovation
Section 001	Foundations of Prod Innov Call Number: 14954 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (50 max) as of October 29, 2026 Instructor: Melanie Brucks
Section 002	Foundations of Prod Innov Call Number: 14953 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (50 max) as of October 29, 2026 Instructor: Melanie Brucks
Spring 2027 Marketing B8670 GenAI Meets Marketing Data
Section 001	GenAI Meets Marketing Dat Call Number: 14918 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Shawndra Hill
Spring 2027 Marketing B8679 Digital Marketing in the AI Era (Full-Te
Section 001	Digital Marketing in the Call Number: 14992 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Dante Donati
Spring 2027 Marketing B8680 Digital Marketing in the AI Era (Half Te
Section 001	Digital Marketing (Half Call Number: 14906 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Dante Donati
Spring 2027 Marketing B8685 Media and Entertainment: Strat
Section 001	Media and Entertainment: Call Number: 14991 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (28 max) as of October 29, 2026 Instructor: Ava Seave
Spring 2027 Marketing B8689 Media Planning and Growth Marketing
Section 050	Media Planning and Growth Call Number: 15537 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Bolong Li
Spring 2027 Marketing B8696 Data Driven Dollars
Section 001	Call Number: 14928 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Yuval Ariav
Spring 2027 Marketing B9606 (PhD) Marketing Research Semin
Section 001	(PhD) Marketing Research Call Number: 15500 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (25 max) as of October 29, 2026 Instructors: Melanie Brucks and Elizabeth Friedman
Spring 2027 Marketing B9615 (PhD) Empirical Models I
Section 001	Call Number: 15510 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (25 max) as of October 29, 2026 Instructor: Oded Netzer
Spring 2027 Marketing B9616 (PhD) Bayesian Modeling & Comp
Section 001	(PhD) Bayesian Modeling & Call Number: 15511 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (25 max) as of October 29, 2026 Instructor: Asim Ansari
Spring 2027 Marketing B9618 PHD Structural Empirical Models
Section 001	PHD Structural Empirical Call Number: 15516 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (25 max) as of October 29, 2026 Instructor: Andrey Simonov
Spring 2027 Marketing B9653 MS Machine Learning
Section 001	Call Number: 15543 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: George Lentzas
Spring 2027 Marketing B9654 MS Artificial Intelligence
Section 001	MS Artificial Intelligenc Call Number: 15544 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: George Lentzas
Spring 2027 Marketing B9655 MS Digital Marketing
Section 001	Call Number: 15545 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 29, 2026 Instructor: Dante Donati

Spring 2027 Marketing B5601
Marketing Strategy

Section 001

Call Number:: 15488
Points:: 3
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructors:: Zhida Gui and Ran Kivetz

Spring 2027 Marketing B5955
Brand Management

Section 300

Call Number:: 15477
Points:: 3
Enrollment:: 0 students (4 max) as of October 29, 2026
Instructor:: Faculty

Spring 2027 Marketing B6601
MARKETING

Section 001

Call Number:: 14936
Points:: 1.5
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Kristen Lane

Section 002

Call Number:: 14938
Points:: 1.5
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Kristen Lane

Section 003

Call Number:: 14937
Points:: 1.5
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Kristen Lane

Section 004

Call Number:: 14935
Points:: 1.5
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Kristen Lane

Spring 2027 Marketing B7608
Tech Ethics

Section 001

Call Number:: 15462
Points:: 1.5
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Christopher Lasala

Spring 2027 Marketing B7609
Generative AI for Business (Half-Term)

Section 001

Call Number:: 15471
Points:: 1.5
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Devon Peticolas

Spring 2027 Marketing B7619
Behavioral Economics & Decision Making

Section 001

Call Number:: 15457
Points:: 3
Enrollment:: 0 students (50 max) as of October 29, 2026
Instructor:: Elizabeth Friedman

Spring 2027 Marketing B7649
Pricing Strategies

Section 100

Call Number:: 15470
Points:: 3
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Asim Ansari

Spring 2027 Marketing B7677
High Tech Entrepreneurship

Section 001

Call Number:: 15458
Points:: 3
Enrollment:: 0 students (50 max) as of October 29, 2026
Instructors:: Ran Kivetz and Gary Singer

Spring 2027 Marketing B7680
Digital Marketing in the AI Era (Half-Te

Section 001

Call Number:: 15476
Points:: 1.5
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Dante Donati

Spring 2027 Marketing B7692
Pharma Commercialization

Section 001

Call Number:: 15464
Points:: 1.5
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Maqbul Jamil

Spring 2027 Marketing B8568
Branding in the Arts

Section 001

Call Number:: 14969
Points:: 1.5
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Bernd H Schmitt

Spring 2027 Marketing B8604
Frontiers in Retailing

Section 001

Call Number:: 14867
Points:: 1.5
Enrollment:: 0 students (60 max) as of October 29, 2026
Instructors:: Oliver Chen and Kinshuk Jerath

Spring 2027 Marketing B8605
Succeeding in Consulting: from Project M

Section 001

Call Number:: 14873
Points:: 1.5
Enrollment:: 0 students (60 max) as of October 29, 2026
Instructors:: Toos Daruvala and Joe Timko

Spring 2027 Marketing B8607
Strategic Consumer Insights

Section 001

Call Number:: 14878
Points:: 3
Enrollment:: 0 students (50 max) as of October 29, 2026
Instructor:: Michel Pham

Section 002

Call Number:: 15003
Points:: 3
Enrollment:: 0 students (50 max) as of October 29, 2026
Instructor:: Michel Pham

Spring 2027 Marketing B8608
Tech Ethics

Section 001

Call Number:: 14880
Points:: 1.5
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructors:: Christopher Lasala and Jeremy Ney

Spring 2027 Marketing B8609
Generative AI for Business (Half-Term)

Section 001

Call Number:: 14862
Points:: 1.5
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Malek A Ben Sliman

Section 002

Call Number:: 14863
Points:: 1.5
Enrollment:: 0 students (60 max) as of October 29, 2026
Instructor:: Malek A Ben Sliman

Section 003

Call Number:: 14861
Points:: 1.5
Enrollment:: 0 students (60 max) as of October 29, 2026
Instructor:: Malek A Ben Sliman

Section 050

Call Number:: 15533
Points:: 1.5
Enrollment:: 0 students (150 max) as of October 29, 2026
Instructor:: Malek A Ben Sliman

Spring 2027 Marketing B8610
Growth Hacking: Scaling Your Product fro

Section 001

Call Number:: 15404
Points:: 3
Enrollment:: 0 students (50 max) as of October 29, 2026
Instructor:: Faculty

Section 002

Call Number:: 15405
Points:: 3
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Ross Goldenberg

Spring 2027 Marketing B8612
Premium Brand Strategy

Section 001

Call Number:: 15002
Points:: 1.5
Enrollment:: 0 students (40 max) as of October 29, 2026
Instructor:: Jan Patrick Kuehlwein

Spring 2027 Marketing B8613
Entrepreneurial Selling

Section 001

Call Number:: 15001
Points:: 1.5
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Nadine Keller

Spring 2027 Marketing B8614
Hollywood and Big Data

Section 001

Call Number:: 15068
Points:: 1.5
Enrollment:: 0 students (50 max) as of October 29, 2026
Instructor:: Jason P Zolov

Spring 2027 Marketing B8615
Media Marketing and Entreprene

Section 001

Call Number:: 15000
Points:: 1.5
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Sharad Devarajan

Spring 2027 Marketing B8619
Behav Econ & Decision Making

Section 001

Call Number:: 14997
Points:: 3
Enrollment:: 0 students (60 max) as of October 29, 2026
Instructor:: Liat Hadar Jacobi

Section 002

Call Number:: 14999
Points:: 3
Enrollment:: 0 students (60 max) as of October 29, 2026
Instructor:: Liat Hadar Jacobi

Section 003

Call Number:: 14998
Points:: 3
Enrollment:: 0 students (60 max) as of October 29, 2026
Instructor:: Liat Hadar Jacobi

Spring 2027 Marketing B8622
Intro to User Experience

Section 001

Call Number:: 14923
Points:: 1.5
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Julia Page

Spring 2027 Marketing B8624
DRIVING STRATEGIC IMPACT

Section 001

Call Number:: 14967
Points:: 1.5
Enrollment:: 0 students (50 max) as of October 29, 2026
Instructor:: Marco Viola

Spring 2027 Marketing B8631
Generative AI for Business (Full-Term)

Section 001

Call Number:: 14895
Points:: 3
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructors:: Malek A Ben Sliman and Olivier Toubia

Spring 2027 Marketing B8632
Digital Product Management Lab

Section 001

Call Number:: 15061
Points:: 3
Enrollment:: 0 students (40 max) as of October 29, 2026
Instructor:: Christopher Lasala

Spring 2027 Marketing B8636
Product Management (Full-Term)

Section 001

Call Number:: 14960
Points:: 3
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Christopher Lasala

Section 002

Call Number:: 14963
Points:: 3
Enrollment:: 0 students (59 max) as of October 29, 2026
Instructor:: Ashley Paczolt

Section 003

Call Number:: 14962
Points:: 3
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Paul Canetti

Section 004

Call Number:: 14961
Points:: 3
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Jason R Lambert

Section 050

Call Number:: 15542
Points:: 3
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Jason R Lambert

Spring 2027 Marketing B8640
The Art of Teaming Up: Marketing Partner

Section 001

Call Number:: 15401
Points:: 1.5
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Austin N Cohen

Spring 2027 Marketing B8643
Retail Analytics

Section 001

Call Number:: 14933
Points:: 1.5
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Prashant Agrawal

Spring 2027 Marketing B8648
The Marketing of an American P

Section 001

Call Number:: 14995
Points:: 1.5
Enrollment:: 0 students (40 max) as of October 29, 2026
Instructor:: Ellen Schapps

Spring 2027 Marketing B8649
Pricing Strategies

Section 001

Call Number:: 14994
Points:: 1.5
Enrollment:: 0 students (60 max) as of October 29, 2026
Instructor:: Asim Ansari

Section 050

Call Number:: 15547
Points:: 1.5
Enrollment:: 0 students (60 max) as of October 29, 2026
Instructor:: Asim Ansari

Spring 2027 Marketing B8654
The Business of Sustainability

Section 001

Call Number:: 15064
Points:: 3
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Silvia Bellezza

Section 050

Call Number:: 15553
Points:: 3
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Silvia Bellezza

Spring 2027 Marketing B8655
Marketing of Luxury Products

Section 001

Call Number:: 14966
Points:: 3
Enrollment:: 0 students (26 max) as of October 29, 2026
Instructor:: Ketty Maisonrouge

Spring 2027 Marketing B8662
Innovate Using Design Thinking

Section 001

Call Number:: 14879
Points:: 3
Enrollment:: 0 students (50 max) as of October 29, 2026
Instructor:: Gita V Johar

Spring 2027 Marketing B8666
MEDIA PLATFORMS & CONTENT (Full-Term)

Section 001

Call Number:: 14993
Points:: 3
Enrollment:: 0 students (60 max) as of October 29, 2026
Instructor:: Miklos Sarvary

Spring 2027 Marketing B8667
Foundations of Product Innovation

Section 001

Call Number:: 14954
Points:: 3
Enrollment:: 0 students (50 max) as of October 29, 2026
Instructor:: Melanie Brucks

Section 002

Call Number:: 14953
Points:: 3
Enrollment:: 0 students (50 max) as of October 29, 2026
Instructor:: Melanie Brucks

Spring 2027 Marketing B8670
GenAI Meets Marketing Data

Section 001

Call Number:: 14918
Points:: 1.5
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Shawndra Hill

Spring 2027 Marketing B8679
Digital Marketing in the AI Era (Full-Te

Section 001

Call Number:: 14992
Points:: 3
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Dante Donati

Spring 2027 Marketing B8680
Digital Marketing in the AI Era (Half Te

Section 001

Call Number:: 14906
Points:: 1.5
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Dante Donati

Spring 2027 Marketing B8685
Media and Entertainment: Strat

Section 001

Call Number:: 14991
Points:: 3
Enrollment:: 0 students (28 max) as of October 29, 2026
Instructor:: Ava Seave

Spring 2027 Marketing B8689
Media Planning and Growth Marketing

Section 050

Call Number:: 15537
Points:: 1.5
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Bolong Li

Spring 2027 Marketing B8696
Data Driven Dollars

Section 001

Call Number:: 14928
Points:: 1.5
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Yuval Ariav

Spring 2027 Marketing B9606
(PhD) Marketing Research Semin

Section 001

Call Number:: 15500
Points:: 3
Enrollment:: 0 students (25 max) as of October 29, 2026
Instructors:: Melanie Brucks and Elizabeth Friedman

Spring 2027 Marketing B9615
(PhD) Empirical Models I

Section 001

Call Number:: 15510
Points:: 3
Enrollment:: 0 students (25 max) as of October 29, 2026
Instructor:: Oded Netzer

Spring 2027 Marketing B9616
(PhD) Bayesian Modeling & Comp

Section 001

Call Number:: 15511
Points:: 3
Enrollment:: 0 students (25 max) as of October 29, 2026
Instructor:: Asim Ansari

Spring 2027 Marketing B9618
PHD Structural Empirical Models

Section 001

Call Number:: 15516
Points:: 1.5
Enrollment:: 0 students (25 max) as of October 29, 2026
Instructor:: Andrey Simonov

Spring 2027 Marketing B9653
MS Machine Learning

Section 001

Call Number:: 15543
Points:: 1.5
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: George Lentzas

Spring 2027 Marketing B9654
MS Artificial Intelligence

Section 001

Call Number:: 15544
Points:: 1.5
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: George Lentzas

Spring 2027 Marketing B9655
MS Digital Marketing

Section 001

Call Number:: 15545
Points:: 1.5
Enrollment:: 0 students (74 max) as of October 29, 2026
Instructor:: Dante Donati

NOTE: Students, Instructors, and Staff should use Vergil Course Search at vergil.columbia.edu/vergil/ for more detailed, accurate, and timely course information.Class meeting days, times and classroom assignments are now only appearing in Vergil.

Spring 2027 Subject: Marketing

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Generative AI for Busines

Behavioral Economics

High Tech Entrepreneurshi

Digital Marketing (Half-T

Succeeding in Consulting

Strategic Consumer Insigh

Strategic Consumer Insigh

Generative AI for Busines

Generative AI for Busines

Generative AI for Busines

Generative AI for Busines

Growth Hacking

Growth Hacking

Media Marketing and Entre

Behav Econ & Decision Mak

Behav Econ & Decision Mak

Behav Econ & Decision Mak

Generative AI for Busines

Digital Product Managemen

Product Management (Full-

Product Management (Full-

Product Management (Full-

Product Management (Full-

Product Management (Full-

The Art of Teaming Up

The Marketing of an Ameri

The Business of Sustainab

The Business of Sustainab

Marketing of Luxury Produ

Innovate Using Design Thi

MEDIA PLATFORMS & CONTENT

Foundations of Prod Innov

Foundations of Prod Innov

GenAI Meets Marketing Dat

Digital Marketing in the

Digital Marketing (Half

Media and Entertainment:

Media Planning and Growth

(PhD) Marketing Research

(PhD) Bayesian Modeling &

PHD Structural Empirical

MS Artificial Intelligenc

NOTE: Students, Instructors, and Staff should use Vergil Course Search at vergil.columbia.edu/vergil/ for more detailed, accurate, and timely course information.
Class meeting days, times and classroom assignments are now only appearing in Vergil.

For easier printing select the
plain text version of this subject listing
and be sure to print using LANDSCAPE mode